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Media, organizations and identity
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Media, organizations and identity
Type : Books
SKU: VV1609894
ISBN: 9780230515512
Pages: 176
Format: 215.90 x 137.20 x 17.80
Cover: Hardback
Year: 2009
Publisher: Springer (Springer)
Your Price: $283.56
will be shipped in 14-20 days (отправляется через 14-20 дня)
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Краткая аннотация:
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. |
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