Media, organizations and identity - book - Media, organizations and identity

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Media, organizations and identity

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SKU: VV1609894
ISBN: 9780230515512

Pages: 176
Hardback
year: 2009
Publicher: Springer (Springer)

Price: $283.56

ship 24-25

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2008 Vasha-Kniga.com

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.