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Evaluation in Advertising Reception
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Evaluation in Advertising Reception
Type : Books
SKU: VV1608656
ISBN: 9781349468362
Pages: 207
Format: 216 x 140 x 12
Cover: Paperback
Year: 2014
Publisher: Springer (Springer)
Your Price: $389.37
will be shipped in 14-20 days (отправляется через 14-20 дня)
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Краткая аннотация:
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. |
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