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Evaluation in Advertising Reception
Evaluation in Advertising Reception
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SKU: VV1608656
ISBN: 9781349468362

Pages: 207
Paperback
year: 2014
Publicher: Springer (Springer)


Price: $340.58

ship 24-25

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.