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Mastering e-Business
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Mastering e-Business
Type : Books
SKU: VV1609998
ISBN: 9780333968321
Pages: 304
Format: 23.57 x 15.80 x 1.73 cm
Cover: Paperback
Year: 2004
Publisher: Springer (Springer)
Your Price: $85.68
will be shipped in 14-20 days (отправляется через 14-20 дня)
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Краткая аннотация:
'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate |
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