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Media Today - Turow
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Media Today
Type : Books
SKU: VV1609770
ISBN: 9780415536431
Pages: 464
Format: -
Cover: Paperback
Year: 2013
Publisher: Taylor&Francis (Taylor&Francis)
Your Price: $384.10
will be shipped in 14-20 days (отправляется через 14-20 дня)
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Краткая аннотация:
«Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors.»—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students |
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