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All Marketers Are Liars
All Marketers Are Liars
Godin, Seth (Godin, Seth)
SKU: VV1631675 ISBN: 9781591845331 Pages: 240 Paperback year: 2012 Publicher: Random House (USA) (Random House (USA)) Price: $96.82 ship 24-25
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| The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: «What's your story?» «Will the people who need to hear this story believe it?» «Is it true?» All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and n |